Muncie Action Plan ⤷
Overview
A comprehensive two-semester project where our studio redesigned the entire identity for MAP, a Muncie community organization promoting social and economic growth. This was a Studio 165+ team project where we created their main logo, sublogos, and branding materials that reflected their new identity and mission.
Programs
Adobe Illustrator, Indesign, After Effects
Problem Statement
Muncie Action Plan needed a cohesive brand identity that would unify their main organization with multiple taskforces, each focused on different community initiatives, while maintaining a clear visual identity and professional credibility.
The Solution
A comprehensive brand system starting with a redesigned main logo, then expanding to include individual taskforce identities, professional stationery, and a complete annual report that showcased their community impact.
Logo Design
Fall semester focused on developing the main logo through research, concept exploration, and client collaboration.
The redesigned identity honors MAP's existing brand while modernizing its visual language. The result is professional and flexible enough to work across all their communications, reflecting their mission to support and guide Muncie's community growth.
Key Features
Scalable design
High contrast
Versatile color options
Clear typography
Primary Application
Official documentation
Newsletters
Community flyers
Signage
Logo Transformation
Animation demonstrating the transformation from MAP's first logo to the new design.
Design Explanation
Walkthrough of strategic thinking and design decisions behind the new MAP logo and brand identity.
Brand System Expansion
Spring semester expanded the logo into a complete brand identity system and professional branding materials like stationery and an annual report.
Logo Variations & Uses
Horizontal Logo
Potential to Expand
Taskforce + Name
Taskforce + MAP
Annual Report Design
