↘Green Ink
Overview
Green Ink is an conceptual independent ink manufacturer growing, selling, and delivering sustainable ink for or to enhance household sustainability. They emphasize the transparency of their ingredients and trustworthy source of production.
Their services also include the ability to connect with resources for learning more about carbon negative ink sources and the impact of spirulina algae.
Programs
Adobe Illustrator, Indesign, Photoshop, Dimension
Problem Statement
Uniformed biases on the environmental impact of ink production and cartridge waste result in avoidable resource depletion, pollution, and waste leading to harmful effects on global warming.
Green Ink’s Mission
We aspire to reshape the frame of mind around ink consumption and production through the lens of sustainability and climate progress.
We believe there is an untapped power in algae and the creative, and opportunity for growth and renewability lies in the realization of a new ink option: pyrolysis.
Branding
Mood Board
Sketches
Logo Breakdown
Primary Lockup
Brand Name Rational
brand guideline cover
table of contents
brand vitality
about us & our mission/ vision
defining green link
identity deconstruction
logomark & primary lockup
secondary lockup & logo missues
color palette
color pairing
brand typography
logo type & hierarchy
photography
more photography
tier one packaging
tier two packaging & brochure
outdoor marketing & interior back cover
back cover
Packaging
Tier One Packaging
The first tier of packaging is for screen printing ink. The brand’s sustainable printing background is used for this packaging to align with Green Ink’s visual identity.
Packaging must always include the Green Ink logo, contents label, amount, warnings, and website.
Tier Two Packaging
The first tier of packaging is for screen printing ink. The brand’s sustainable printing background is used for this packaging to align with Green Ink’s visual identity.
Packaging must always include the Green Ink logo, contents label, amount, warnings, and website.
Advertising
Informational Brochure
This tri-fold brochure has additional information about the history of petroleum based ink and the benefits of algae based ink.
It also includes the Green Ink website, breaks down the climate effects of petroleum based inks, and gives insight to the biomass reclaiming process, the states on carbon emissions and possibility of at home changes.
Outdoor Marketing
I created posters and billboards that focused on education and motivation.
The concept for the posters was that they would be printed over pre existing advertisements to create less waste and focus on how switching to sustainably based inks isn't impossible.
They are all different, but they each only include the colors black, white, and the bright green color from branding. Printing in all black is always the most environmentally friendly choice.
