↘Thai Kitchen
Overview
Thai Kitchen is a local restaurant in Indiana, with authentic flavors originating from Thailand. They offer thai curries, stir-fried entrees, specialty dishes, noodle dishes, alongside a variety of vegetarian options. Their mission is to build a welcoming environment with food and service that feels like home.
This project rebranded an existing small business eatery with new branding, a food truck wrap, menu/ordering system, and packaging for menu items.
Programs
Adobe Illustrator, Indesign, Photoshop
Branding
Mood Board
Sketches
Primary Lockup
Style Guide
Typography
The logo uses a custom typeface drawing inspiration from the connective baseline of Thai script abugida writing seen in the packaging and food truck wrap. The primary type for the brand is Helvetica, a clean reliable type to not draw attention away from the illustrations.
Secondary and body type were chosen to compliment the custom typeface.
Brand Color + Illustration
The color palette for the restaurant was inspired by the bright colors often seen in Thai Baht.
Each element within the brand illustrations has its own meaning relating back to the cuisine, culture, and background of the business.
Packaging
Carry Out Packaging
The food container and the chopstick wrapper both include design elements of the tiger stripes and word mark on the brands iconic pink.
Menu
Placemat Menu
By having a placement menu it is more versatile for the customer to have a smaller more condensed size for a limited menu on the truck.
The goal was to focus on the layout and restaurant aesthetic, including elements like descriptions, illustration, fonts, and color schemes, to display the choices at the truck. It's aim is to attract customers.
